Another idea worth borrowing from Alex Hormozi is the grand slam offer. Make the thing you are offering so clearly worth it that saying no feels harder than saying yes. Stack real value, remove the risk, and make the next step small.
Translate that out of marketing and into everyday conversations. Asking for a raise? Lead with the outcome you have already created, not the hours you worked. Pitching a project? Name the risk out loud and show how you have removed it. Recruiting someone? Make the first step tiny and concrete.
The point is not to oversell. It is to be clear about value and honest about risk, so the other person can say yes without feeling cornered.
Wingman helps you assemble that on the fly, pulling the proof and the right next step from what you actually have, so the offer you make in the moment is the strong one, not the one you think of later in the car.